Marketing in the Metaverse Explained

Is the Metaverse a 'shiny new object', or is it the next big thing for business owners and marketers to understand and use to reach out, engage and convert customers?

This 2-day module will challenge business owners and marketers to get out of their comfort zone to learn a new marketing channel (The Metaverse) and its growing number of platforms (e.g., Horizon Worlds, Decentraland, Sandbox and more).

Who Should Attend

This programme is for business owners, C-level executives, marketers, and agency marketers

Programme Outline

Learning Objectives

To use (or not to use) the Metaverse as a strategic marketing channel.

Day 1

Introduction to the Metaverse: What is the Metaverse?

Centralised or Decentralised Metaverse Worlds (platforms)
Group learning activity

E-Commerce, Social Interaction or both in the Metaverse?

How will consumers and brands interact in the Metaverse
Use cases: Discussion
Group learning activity

Day 2

Gamification versus Non-Gamification in the Metaverse

Are curated experiences important in the Metaverse?
Group learning activity

Traditional Marketing in the Metaverse?

How are brands engaging and consumers experiencing brands
Use cases: Discussion
Group learning activity

Assessment

Participants to complete MCQ assessment to evaluate course understanding and augment learning outcomes.

Course Fees and Funding

Full course fee inclusive of prevailing GST	You pay S$2,180.00
SkillsFuture Course Fee subsidy (70%) For Singapore Citizens < 40 years old For Permanent Residents	You pay S$654.00
Mid-Career Enhanced Subsidy (90%) For Singapore Citizens ≥ 40 years old	You pay S$254.00
Enhanced Training Support for SMEs (90%) For SME - Sponsored employees	You pay S$254.00

The above module fee payable is inclusive of 9% GST.

Instructor

Nick Goh
Adjunct Senior Fellow
SUTD Academy

Nick is the CEO of Moon Labs Digital, a digital creative agency headquartered in Singapore interested in sustainability. The agency collaborates with AAMS (the Association of Advertising and Marketing Singapore) to develop training and education programmes for the admarcom industry, such as the AAMS Certified Marketer programme.
Nick has over 28+ years of marketing communications and digital marketing experience. He started his marketing journey working for some of the biggest agencies worldwide, managing the accounts of local, regional, and global brands from a plethora of industries, namely AMD, Bell Helicopters, Canon, Cisco Systems, Coca-Cola, Cycle & Carriage Mercedes Benz, Ferrari, IBM, Maserati, Mastercard, Microsoft, Redhat, Singtel Consumer Sales, Singtel Mobile, and more.
Over the years, Nick has judged at prestigious media award shows, namely the Singapore Media Awards (2016-2018) as judge and jury, the Singapore Brand Prestige Awards 2019, the ASME Made with Passion Brand Awards 2021, and the AAMS NexGen Creative Awards 2022. He also travels the region conducting training and talks for corporations on marketing, especially branding, digital marketing, consumer behaviour, and, most recently, the metaverse.
Nick holds an MSc in Marketing (Distinction) from King's College London and is personally interested in all areas of new technology and sustainability.

Read more.

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Policies and Financing Options

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

Reporting of national statistics and conducting of holistic continuing education training research and analysis;
Facilitate the conduct of the relevant surveys and audits in relation to the Course;
General administration of the Course including but not limited to processing of the subsidy provided by SSG;
Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and
SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.

I agree to:

Attend and complete all lectures, class exercises, workshops and assessments;
Complete the Course feedback at the end of the Course;
Complete the post Course survey sent about 3 to 6 months after class attendance; and
Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit https://sutd.edu.sg/Privacy-Statement.

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

If a written notification is sent to sutd_academy@sutd.edu.sg within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made.
No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to sutd_academy@sutd.edu.sg. Terms and conditions apply.

Registration Policy

Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.
Course enrolment is based on a first-come, first-served basis.
SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances.

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.
Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

For more info, please visit SkillsFuture website at https://www.skillsfuture.gov.sg/enhancedsubsidy

Funding under Enhanced Training Support for SMEs ("ETSS")

ETSS is an enhanced funding to enable SMEs to send their employees for training.
SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.
In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.
To qualify, SMEs must meet all of the following criteria:
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents

For more info, please visit SSG website at https://www.ssg.gov.sg/programmes-and-initiatives/funding/enhanced-training-support-for-smes1.html

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit https://e2i.com.sg/individuals/ntuc-education-and-training-fund/.

Funding under Post-Secondary Education Account ("PSEA")

The Post-Secondary Education Account (PSEA) is part of the Post-Secondary Education Scheme to help pay for the post-secondary education of Singaporeans.

This is part of the Government’s efforts to encourage every Singaporean to complete their post-secondary education. It also underscores the Government’s commitment to support families in investing in the future education of their children and to prepare them for the economy of the future. PSEA is not a bank account.

It is administered by the Ministry of Education (MOE) and is opened automatically for all eligible Singaporeans.

Account holders can use their PSEA funds to pay for their own or their siblings’ approved fees and charges for approved programs conducted by approved institutions.

However, you will have to check your eligibility and balance by contacting MOE first.

Contact MOE at (65) 6260 0777

E-mail to MOE at contact@moe.edu.sg

Click here for MOE website.

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