Courses and modules

Learners will learn marketing fundamentals such as marketing strategies, foundation in sustainable marketing and the Singapore Code of Advertising Practice.

Digital has fundamentally shifted communication between brands and their consumers from a one-way broadcast to a two-way dialogue. In a hastened bid to transform their businesses to be digital market-ready, most businesses leave their brands behind in their traditional mode, simply replicate their existing brand message for the digital platform, or are unsure of how to make a transition.

Many learn marketing while on the job, while few have any proper education in marketing. Without proper marketing schooling, aspiring marketers may miss golden opportunities when crafting plans to target key segments or perhaps miss out on selecting effective channels or platforms to deliver key marketing messages. Some marketers may feel they lack the knowledge to deal with their advertising/marketing agencies or with seniors in their organisation. Armed with sound practitioner-based marketing knowledge, marketers can redress this marketing-power imbalance while driving effective marketing campaigns.

In today’s digital age, influencer marketing has emerged as a powerful tool for businesses to amplify their brand’s voice, reach new audiences, and drive sales.

Like any other instructional solution, a game should be carefully designed, developed, and implemented to facilitate learning. The goal of a serious game is not only to create an immersive and engaging experience for learners, but also for them to achieve a specific learning outcome. Game designers have a strong understanding of game goals, core dynamics, game mechanics and game elements. But this does not guarantee a serious game if designers do not possess solid instructional design skills.

Serious games are those that serve a goal other than pure enjoyment, such as teaching, raising awareness, training, advertising, or any other “serious” objective that can be motivated by the compelling environment that games offer. In the past, serious games have frequently been employed in the fields of education, training, healthcare, finance and defence. Serious games, which can use a variety of gaming technologies to support or aid in an individual’s training or the development of an industry as a whole, are defined as the junction between learning, simulation, and gaming. Serious games encourage players to maximize their own performance by combining more interactive learning with the strength of competition and a sense of accomplishment.

Is the Metaverse a ‘shiny new object’, or is it the next big thing for business owners and marketers to understand and use to reach out, engage and convert customers?

With 3 million users in Singapore, Facebook/Instagram is one of Singapore’s and the world’s most used social media platform. Facebook/Instagram is recommended not just because of its reach but accessibility to its self-managed advertising platform. Some of the benefits of using Facebook advertising to reach your customers include easy-to-manage; quick set up, and appealing to wide reach. But is Facebook ads for everyone?

The fourth industrial revolution and the advancement of Artificial Intelligence (AI) have altered the path of human history. Forward-thinking companies are competing based on their ability to offer relevant marketing content that is tailored to customers’ behaviour, preferences, and context – otherwise what is known as customer-centric care. Using new technology innovations in artificial intelligence helps marketers across all industries to select the most profitable content for each customer, thus delivering the right content at the right time across the most relevant channel or device.

Businesses know how important Social Media can be for their business but how would they decide on a social media platform and for what purpose? Is their planned budget sufficient? How do they measure success and plan for further optimisation?