Graduate Certificate in Digital Marketing Strategies
Modules
Foundation in Digital Marketing
This 5-day programme provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan. The foundational programme designed by industry practitioner aims to equip marketers with the latest knowledge and best practices in digital marketing including Search, Email, Social Media, and Optimisation.
Digital Branding: Optimising your brand for the latest digital spaces
Participants will learn how, in an era of sheer mass of information, legendary archetypes can be used to create the positioning differentiation to connect with consumers and be trained on how to craft their own brand story–walking away complete with a Positioning Map Model (which can continually be applied to cater to different product growth cycles or a changing competitive environment) and a Digital Brand Toolkit.
Digital Transformation and Innovation
This course allows participants to have a better understanding of the impact of digital transformation to their business organisations and the technologies involved in its enablement. Participants will be able to build a digital transformation strategy, business innovation models and blueprint for implementation.