Fundamentals of SEO and Web Analytics
Overview
Part of the ModularMaster in Strategic Digital Marketing programme
Search Engine Optimisation or SEO is the process to help a website get ranked for targeted keywords, “organically” at a favourable position on search engines. This means websites which have master SEO get “found” easily by their customers.
This will be an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a template for their own organisation’s digital marketing plan.
Plan your learning path
This course can be taken as a module on its own or as part of the Graduate Certificate in Digital Advertising stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Strategic Digital Marketing.
Who Should Attend
Marketing/Advertising/Communications professionals, adult learners in the role of optimisation, performance marketing, business owners looking to optimise their digital presence and market reach.
Prerequisites
- None but some understanding of current digital media platforms would be useful.
- Basic computer literacy
- Participants should ideally have some basic experience on managing a website or campaign.