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Fundamentals of SEO and Web Analytics

Overview
Programme Outline
Course Fees and Funding
Instructor
Policies and Financing Options

Programme Outline

Learning Objectives and Structure
  1. Understanding Search Engine Optimisation (SEO)
  2. Market Research Fundamentals I
    Buyer Personas and Intent
  3. Market Research Fundamentals II
    Consumer Decision Journey
    Keyword Research
  4. Conducting a Competition Audit

Programme Structure: Participants will go through 4 days of training. Class will reconvene on the 5th day for a presentation as part of the course assessment.

 

Day 1
  • Understanding Search Engine Optimisation (SEO)
  • Market Research Fundamentals I
    Buyer Personas and Intent
  • Market Research Fundamentals II
    Consumer Decision Journey
    Keyword Research
  • Conducting a Competition Audit

 

Day 2
  • SEO On-Page Fundamentals
  • Optimisation with Tags, Image and Meta Description
  • Optimisation through Creating Relevant Content and Mobile
  • Best practices in On-Page optimisation

 

Day 3
  • SEO Off-Page Fundamentals
  • Link Analysis
  • Link Building I
  • Best practices in Off-Page optimisation

 

Day 4
  • What is Analytics?
    Using Google Analytics
  • Measuring Results Using Google Analytics
  • Performing An SEO Audit
  • Project Consultation

 

Day 5
  • Project Presentation

 

Subject Credits

Upon completion and satisfying the requirements of passing this course, learners will be awarded 12 subject credits.
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ModularMaster
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ModularMaster