• What is Google Analytics and how it works
• Understanding key terminology used in Google Analytics
• Cookie-based analytics vs user-based analytics
• Google Analytics vs Google Analytics 360: What are the differences?
• What is the role of analytics in your business?
• Understanding user journey and mapping out the right success metrics
• Google Analytics setup and best practices
• Demo: How to set up & troubleshoot Google Analytics on WordPress and other CMS

• Introduction to Google Tag Manager
• Common mistakes marketers make
• Types of report available
• Types of event tracking and how to implement them
• Micro vs Macro Conversions & setting up conversion tracking
• Set up goal setting
• Track your campaigns with UTM tags

• Tracking: Link click + use case
• Tracking: Form submission + use case
• Tracking: Scroll depth + use case
• Tracking: Video views + use case
• Tracking: Time period + use case
• Introducing user ID Tracking
• Enhanced eCommerce – the perfect eCommerce tracking tool

• Success metrics to use for a business website (lead-generation)
• Success metrics to use for a ecommerce website
• Success metrics to use for a news website
• Introduction to Google Data Studio
• Data visualization basics
• Creating your first dashboard

• Project Presentation

Upon completion and satisfying the requirements of passing this course, learners will be awarded 12 subject credits.