Introduction to Digital Product Management

Programme Outline

Day 1
  • Introduction to product management, how has it evolved and its importance in technology firms
  • Overview of the key stages of the product management lifecycle and the roles and responsibilities of product managers at each stage
  • Aligning product with business needs
  • Requirements gathering and user story mapping
  • Market and user research
  • Prototyping and validating hypothesis
  • Working with designers and developers

 

Day 2
  • Feature prioritisation
  • Agile methodology
  • Implementing agile practices in your organisation and best practices
  • Data driven approach towards product management
  • Case studies

 

Assessment

Quiz and written assignment

What’s next

Find out more

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