Programme outline
Learning objectives and structure
This course aims to:
- Empower students with the knowledge, skills, and mindset necessary to pursue entrepreneurship and innovation with confidence and resilience. The power of technology and digitalisation will be explored during the course.
- Provide students with hands-on, experiential learning opportunities that allow them to apply theoretical knowledge to real-world entrepreneurial challenges.
- Facilitate networking and collaboration among participants, industry experts, mentors, and potential investors to foster meaningful connections and partnerships.
- Offer participants ongoing support, guidance, and mentorship from experienced entrepreneurs and industry professionals throughout their entrepreneurial journey.
- Promote a culture of innovation, creativity, and problem-solving among students, encouraging them to develop innovative solutions to address real-world problems.
- Prepare participants for the realities of the business ecosystem, including navigating challenges, seizing opportunities, and adapting to market dynamics.
Day 1
Masterclass 1: Generative AI for Market Research and Consumer Insights
- Introduction to Generative AI
- Overview of Generative AI and Its Business Applications
- AI in Market Research and Consumer Insights
- Leveraging GenAI for Market Research
- Automating Data Collection
- Real-Time Consumer Behaviour Analysis
- AI-Driven Localisation for Market Entry
- Content Localisation
- Automating Competitor Analysis
- Case Studies/Examples
Masterclass 2: Leveraging AI for Business Expansion and Operations in Malaysia
- AI-Enhanced Strategies for Market Entry
- AI for Business Expansion
- Product Positioning and Pricing
- AI in Marketing and Customer Engagement
- Hyper-Targeted Advertising
- AI-Generated Marketing Content
- AI in Marketing and Customer Engagement
- Generating Contracts and Legal Documents
- Document Translation and Localization
- Case Studies/Examples
Day 2
Masterclass 3: Business Model Canvas (BMC) in the SEA Market
- Step-by-step guidance on utilising the Business Model Canvas to identify critical success factors specific to the SEA market. Explore factors of tech development and digitalisation.
- Identification of key competencies and gaps within each company, tailored to the demands and opportunities of the SEA market.
- Outlining essential steps to establish a structured framework, enabling companies to scale efficiently and leverage their inherent advantages within the dynamic SEA market environment.
Masterclass 4: Decoding the New-Market Strategic Growth Area
- Overview of New-Market (Johor @ Iskandar Puteri) key economic sectors and market trends, especially for tech and digital industries.
- Insights into cultural intelligence, effective communication, and local partnership strategies including special exemptions.
- Regulatory essentials, including licensing, permits, and compliance within JS-SEZ.
- Technological infrastructure insights for business support.
- Proactive problem-solving strategies to navigate potential challenges in the market
Day 3
Masterclass 5: Mastering Local Business Connections for Regional Expansion
- Overview of local business ecosystems and key players, especially for tech and digital companies.
- Effective networking strategies for relationship building.
- Principles of successful negotiation for win-win collaborations.
- Recognition of cultural nuances in corporate relationships.
- Understanding legal frameworks and crafting robust partnership agreements.
Day 4 (optional)
- Educational Tour to Iskandar Puteri (JB) – organised by BEYOND4 PTE. LTD.
Note: Course fees listed do not include the educational tour on Day 4, and the funding schemes are not applicable.
Assessment
- Final team presentation