Graduate Certificate in Social Media Marketing
Modules
The Art of Influencing with Social Media and Content Marketing
This 5-day programme provides learners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective social media strategy. This programme is designed by industry practitioners and aims to equip marketers with the latest knowledge and best practices in social media including Influencer Marketing, Content Creation and Paid Social Media advertising.
Social Media and Sentiment Analytics
Forward-thinking companies are competing based on their ability to offer relevant marketing content that is tailored to customers’ behaviour, preferences, and context – otherwise what is known as customer-centric care. Using new technology innovations in artificial intelligence helps marketers across all industries to select the most profitable content for each customer, thus delivering the right content at the right time across the most relevant channel or device.
Customer Experience (CX) Bootcamp
Good customer experience can bring good business value. Nowadays, Customer Experience (CX) is getting more and more attention, marketing through CX strategy has become one of the top skills that marketers must master. CX Research can help you better understand customers as well as introduce products and services; thus improve customer loyalty.