Jean Tan

Adjunct Senior Fellow, SUTD Academy
Brand & Marketing Consultant, Aago Consulting

Jean Tan leads Aago Consulting, an integrative brand, marketing and communications consultancy with clients in industries ranging from Artificial Intelligence, Arts & Heritage, Consumer Goods/FMCGs, Corporate Services, Education, Financial Services, FinTech, Food Solutions & Services, Healthcare & Sciences, Hospitality, Leisure & Travel, Lifestyle & Entertainment, Media, Medical, MICE, Non-Profit Organizations, Online, Petroleum & Fuels, Real Estate, Theatre & Arts, Trade Associations, Technology to Virtual Reality.

As well as independent assignments from countries as far-flung as Africa and the US, Jean’s work includes Enterprise Singapore-funded Branding Internationalization Projects and National Arts Council (NAC) Sector Transformation Fund (STF) Projects. A PMC-Certified Practising Management Consultant, recognised by more than 80 countries worldwide, her clients range from award-winning start-ups, SMEs to MNCs.

With more than 20 years corporate experience, spanning 20+ countries, Jean has headed Brand, Business Strategy and Marketing departments/divisions in MasterCard International Inc. (Payments), Standard Chartered Bank (Priority Banking/Wealth Management), American Express Inc. (Consumer Banking), DBS Bank Group (Payments), Prudential (Retail Financial Services) and DPSL (Sony Digital Picture Stations).

Winner of several awards, and speaker at conferences, Jean’s public relations messaging and story-angling has gained coverage in media from The Business Times Singapore (Editorial), Radio France International, Reuters, coindesk.com to Playbill.com.