By the end of this course, participants should be able to / can expect to:
- Understand the core fundamentals of meeting the needs of this generation without harming those of future generations
- Learn the additional new Ps of Marketing and how to productively link environmental/social economic responsibility to consumer marketing programs
- Understand the inter-relationship of environmental responsibility, socioeconomic responsibility, ethical behavior with respect to corporate governance
- Dive into the role of brands in the wider sustainable context and learn how to meet profit goals whilst building a relatable sustainability brand
- Master how to strategically position as an authentic sustainability brand whether your brand is a sustainability brand, or you are adopting sustainability as a Corporate Social Responsibility (CSR)
- Analyse how sustainability initiatives can impact and have serious implications on consumer perception of the efforts if not branded and marketed authentically
- Effectively communicate sustainability initiatives to various audience segments like customers, employees, partners, shareholders, investors, community, society, environment, media and government.
