Design innovation consultancy

The DI process is an iterative process that provides an order of action in design projects holistically. It is built, in part, on the UK Design Council’s 4Ds, and represents a “sprint”. It has a dual diverge-converge cycle and consists of 4 phases: Discover, Define, Develop and Deliver, and its associated mindsets: Empathy, Mindfulness, Joy and Non-attachment.

The sequence of the 4D process phases, Discover through Deliver, is archetypal; it acts as a general guideline. In practice, the unique context of each project will govern how the design team navigates its way through the design process. A project would constitute multiple sprints, pivots, and leaps between phases.