Design for growth
EVENT DATE
21 Mar 2025
Please refer to specific dates for varied timings
TIME
4:00 pm
–
5:30 pm
LOCATION
SUTD Lecture Theatre 4 (Building 2, Level 4)
Abstract
This lecture will help user experience designers to:
- Understand the growth hacker model, learn about data-driven thinking, and explore the relationship between the growth hacker model and user decision-making.
- Determine the product stage, understand the North Star metrics, and key behaviours. Analyse user data and market trends to identify the most valuable features and clarify design goals.
- Analyse the goals of the product at different stages, using the growth hacker model to apply different methods to address current needs.
About the speaker
Ms Liu Hanmo is Product Experience Design Expert at LightSpeed Studios of Tencent Games. She has 16 years of experience and has worked with Alibaba and Qunar. She has developed deep expertise in areas like gaming, music, SEO, OTA (Over-The-Air), AI and Web3. Hanmo has participated in projects such as Game for Peace, JOOX, WeChat Pay for Malaysia, VooV Meeting, Taobao Search, QUNAR TRAVEL, etc, possessing rich practical experiences in product experience design.
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