Google Analytics Mastery – The Data Driven Approach to Digital Marketing
Overview
Part of the ModularMaster in Strategic Digital Marketing programme
Google Analytics has become the de-facto website tracking tools used by webmasters and marketers. It is very powerful in measuring, reporting and analyzing your data. With a growing digital media spend, it also comes with a stronger demand of digital analytics talent.
This 5-day programme teaches marketers the data-driven approach to digital marketing and participants will learn how to measure, report and analyze data collected in Google Analytics.
Plan your learning path
This course can be taken as a module on its own or as part of the Graduate Certificate in Digital Advertising stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Strategic Digital Marketing.
Who Should Attend
Advertising or Marketing executives/managers, digital advertising marketing specialists, Google/web analytics specialists, and business owners.
Learners looking for career switch can use this course as a foundation as an entry to the digital marketing landscape.
Prerequisites
- None but some understanding of current digital media platforms would be useful.
- Basic computer literacy