Overview
In your task of generating profits from your market offers, are you achieving at the expense of, or are you still able to win the love of the stakeholders of our earth?
Brands are being swept along the unstoppable sustainability tide of change. with some emerging winners and others, beached.
The objective of this one-day overview course is to show you how you can manage your brand into an authentic, sustainability brand propagator to meet your Return on Investment (ROI) goals, whilst still remaining relevant to society, and true to your ethics. The knowledge and skills acquired will equip learners performing varying job roles, all of which are essential towards a focused holistic management of that one brand. Local and global cases are studied, and the course also reviews global trends and issues influencing sustainable market success.
Who Should Attend
- Corporate Strategists, Sustainabilty/ Corporate Social Responsibility (CSR), Brand and Marketing Officers, Communications Practitioners, Business and Brand Owners..
Minimum Entry Requirements:
Basic knowledge of some of the topics