Sustainable Innovation
Programme Outline
Day 1
- Innovating as a system: a necessary challenge
- Building a theory of change
- Causal loop diagram analysis
- In-class Assignment 2: Mapping and adapting your organisation’s theory of change
- Identifying shared value
- Barriers and resistant forces to system innovation
- Ecosystem strategies
Day 2
- Social business models: market-based vs collaboration-based approaches
- Fair trade, benefit corporations, and social enterprises
- Circular economy & the ReSOLVE framework
- In-class Assignment 1: Applying the ReSOLVE framework to your organisation
- Public-private partnership models
- Community-based models
- Balancing business innovation with technological innovation
Day 3
- Using co-creation to ensure inclusive innovation
- Stakeholder capitalism
- Participative decision-making
- Exercise: Identifying stakeholders to involve in your organisation’s decisions
- Asset-based community development (ABCD)
- Living labs and co-labs
- Scaling co-creation efforts
Day 4
- Introduction to green marketing
- Consumer behaviour factor model
- Aligning product development with green marketing objectives
- Exercise: Applying the consumer behaviour factor model to your organisation
- Drawing the line between green marketing and greenwashing
- Green branding, eco-labelling and complying with green marketing regulations
- Team Project briefing and preliminary planning
Day 5
- Team Project: Developing a business plan for a sustainable innovation
Assessment
- Assignments
- In-class participation
- Team Project
Subject Credits
Upon completion and satisfying the requirements of passing this course, learners will be awarded 12 subject credits.