Differentiated Business – How novel the idea / product / business model / process is, compared to what is available in the market.
Feasibility of Business – Whether the revenue model is sustainable.
Management Team – Whether the founding team demonstrate the passion and entrepreneurial spirit, and have undergone entrepreneurship training for the relevant technical and business skill to execute the idea.
Potential Market Opportunity – How large the size of the target market is, and how the company intends to reach out to its customers segments.
