Instructor
Nick Goh
Adjunct Senior Fellow
SUTD Academy
Nick is the CEO of Moon Labs Digital, a digital creative agency headquartered in Singapore interested in sustainability. The agency collaborates with AAMS (the Association of Advertising and Marketing Singapore) to develop training and education programmes for the admarcom industry, such as the AAMS Certified Marketer programme.
Nick has over 28+ years of marketing communications and digital marketing experience. He started his marketing journey working for some of the biggest agencies worldwide, managing the accounts of local, regional, and global brands from a plethora of industries, namely AMD, Bell Helicopters, Canon, Cisco Systems, Coca-Cola, Cycle & Carriage Mercedes Benz, Ferrari, IBM, Maserati, Mastercard, Microsoft, Redhat, Singtel Consumer Sales, Singtel Mobile, and more.
Over the years, Nick has judged at prestigious media award shows, namely the Singapore Media Awards (2016-2018) as judge and jury, the Singapore Brand Prestige Awards 2019, the ASME Made with Passion Brand Awards 2021, and the AAMS NexGen Creative Awards 2022. He also travels the region conducting training and talks for corporations on marketing, especially branding, digital marketing, consumer behaviour, and, most recently, the metaverse.
Nick holds an MSc in Marketing (Distinction) from King’s College London and is personally interested in all areas of new technology and sustainability.