Programme Outline

Learning Objectives

1) Understand the Trends: Grasp the fundamentals of influencer marketing and its significance in the current digital landscape.

2) Identify the Right Influencers: Learn the criteria for selecting influencers that align with your brand values and target audience.

3) Craft Effective Campaigns: Acquire the skills to design and execute influencer campaigns that drive engagement and conversions.

4) Measure Success: Understand the key metrics to evaluate the success of your influencer marketing campaigns and determine ROI.

5) Navigate Challenges: Identify potential challenges in influencer marketing and develop strategies to overcome them.

6) Leverage Platforms: Gain insights into various social media platforms and determine which is the most suitable for your influencer marketing efforts.

7) Build Long-Term Relationships: Learn the importance of nurturing long-term relationships with influencers for sustained brand growth.

Day 1

• Understand the Trends: Grasp the fundamentals of influencer marketing and its significance in the current digital landscape
• Identify the Right Influencers: Learn the criteria for selecting influencers that align with your brand values and target audience
• Craft Effective Campaigns: Acquire the skills to design and execute influencer campaigns that drive engagement and conversions
• Leverage Platforms: Gain insights into various social media platforms and determine which is the most suitable for your influencer marketing efforts
• Hands-on activities to create content for a mock up campaigns (Graded)
• Measure Success: Understand the key metrics to evaluate the success of your influencer marketing campaigns and determine ROI
• Navigate Challenges: Identify potential challenges in influencer marketing and develop strategies to overcome them
• Build Long-Term Relationships: Learn the importance of nurturing long-term relationships with influencers for sustained brand growth
• Recap concepts

Assessment

Content Creation Practical Session