Overview
Part of the ModularMaster in Strategic Digital Marketing programme
With 3 million users in Singapore, Facebook/Instagram is one of Singapore’s and the world’s most used social media platform. Facebook/Instagram is recommended not just because of its reach but accessibility to its self-managed advertising platform. Some of the benefits of using Facebook advertising to reach your customers include easy-to-manage; quick set up, and appealing to wide reach. But is Facebook ads for everyone?
This course is for absolute beginners in Facebook/Instagram Advertising. Learn the basics of Facebook and Instagram as a platform, and how to formulate effective Facebook/Instagram ad campaigns. Acquire the techniques to designing leads acquisition campaigns and engagement with your audience.
Plan your learning path
This course can be taken as a module on its own or as part of the Graduate Certificate in Social Media Marketing stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Strategic Digital Marketing.
Who Should Attend
Marketing/Advertising/Communications professionals who are not familiar with Facebook/Instagram advertising, first-time social media managers, business owners who are looking to increase and optimise market reach through digital and social media particularly Facebook. Across industries, but recommended for B2C setting.
Prerequisites
Participants should ideally have a Facebook/Instagram account.