• Why Memes? What is a Meme? What are the different forms of Memes?
• Memes for Marketing. Memes for brands.
• Once a moment is identified – what is the purpose of your Meme?
• Does it appeal culturally or is it culturally insensitive?
• Do you understand, not only your customers, but your audience?
• What differentiates your brand/product?
• Understanding the customer journey & points of consumption.

• Ideation – the Meme
• Brand + Product + Customer + Journey + Cultural (topical) + idea
• Amplification of the Meme. What is the strategy?
• Choice of channels (including influencers) and/or platforms?
• Is one Meme enough? Monitoring and optimising your Memes
• A look at monitoring tools and understanding the Advertising Response Model

• Navigating through Social Media
  Understanding Facebook’s role in Social Media
• Understanding Customer Journey
  Getting to know your audience
• Facebook Page Basics
  Instagram Basics
• Getting Started with Facebook Ad Platform
• Building your first ad

• Trends and Social Media Ad Critique Session
• Facebook/Instagram Advertising Strategies
• Measurement and Optimisation
• Review of learnings

• Presentation

Participants to take part in in-class quiz and final project to evaluate course understanding and augment learning outcomes.

Upon completion and satisfying the requirements of passing this course, learners will be awarded 3 subject credits.