Social Media and Sentiment Analytics

Programme Outline

Learning Objectives and Structure

Be aware of the current technologies in communications (from a PR perspective)
Navigate social media approaches, communications and marketing from a holistic standpoint
Evaluate their own (and their company’s) Social Media pages on Facebook and Instagram
Optimise social media strategy
Understand Online Reputation Management and its implication
Understand and conduct a Sentiment Analysis
Understand Social Media Analytics and perform basic data analytics and visualisation

Programme Structure: Participants will go through 4 days of training. Class will reconvene on the 5^th day for a presentation as part of the course assessment.

Day 1

The 4th industrial revolution & AI
The new phase of robots & robothings
Overview of the psychology behind human sentiment
How can Big Data and A.I. help our Marketers

Day 2

What this means for social media in 2021 and beyond?
Social media Competitive Analysis & Benchmarking (Analytics)
Optimising your social media strategy
Sentiment Analysis and its importance

Day 3

Understanding data & Intro to Power BI
Overview of the Data Analytics Workflow
Introduction to Data Modelling
Data Modelling hands-on Practice

Day 4

Hands on session (basic demonstration for Power BI) – part 1
Hands on session (Power BI desktop & data visualisation) – part 2
Social data analytics & reporting (preparation for final presentation)
Reporting (preparation for final presentation)

Day 5

Project capstone presentations

Assessment

Participants to complete a simple assessment and final project to evaluate course understanding and augment learning outcomes.

Subject Credits

Upon completion and satisfying the requirements of passing this course, learners will be awarded 12 subject credits.

What’s next

Find out more

Mailing list

Subscribe to our mailing list and learn about the latest developments in SUTD Academy.

Get in touch

Submit an enquiry or schedule a call with our friendly team at +65 6499 7171.