Overview
Part of the ModularMaster in Strategic Digital Marketing programme
Businesses know how important Social Media can be for their business but how would they decide on a social media platform and for what purpose? Is their planned budget sufficient? How do they measure success and plan for further optimisation?
This 5-day programme addresses these gaps and provides learners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective social media strategy. This programme is designed by industry practitioners and aims to equip marketers with the latest knowledge and best practices in social media including Influencer Marketing, Content Creation and Paid Social Media advertising.
This is an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a blueprint for their own organisation’s social media marketing plan.
Plan your learning path
This course can be taken as a module on its own or as part of the Graduate Certificate in Social Media Marketing stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Strategic Digital Marketing.
Who Should Attend
Marketing/Advertising/Communications professionals, junior ad strategists/social media agency executives, content strategists/writers, business owners who are looking to increase and optimize market reach through digital and social media. Across industries, but recommended for B2C setting.
Learner’s Experience
“The course had benefited me greatly. Now with the better insights on how influencer marketing works, I can communicate better with my marketing team and ensure that the KPIs for our marketing outreach can be achieved.”
Eric Tan
Attended The Art of Influencing with Social Media and Content Marketing