The Art of Influencing with Social Media and Content Marketing

Programme Outline

Learning Objectives and Structure

Understand the fundamentals of Social Media landscape
Learn how to build a Social Media Marketing Strategy/Plan
Learn about Social Media Measurement Metrics
Understand the different Social Media platforms
Develop Customer Personas for Content Strategy
Develop framework for Content Strategy across different platforms
Create meaningful and relevant content for your brand
Understand Influencer Marketing and its Tools & Techniques

Programme Structure: Participants will go through 4 days of training, including sharing sessions from real-life influencers as they share their experience in content creation. Participants will return on the last day to conduct a presentation as part of the course assessment.

Day 1

Understanding the Social Media history, trends and landscape
Introduction to different Social Media platforms and marketing models
Industry sharing – different roles, players and collaboration models
Social Media, Artificial Intelligence & Technology (The Future of Social Media)

Day 2

Behind The Scenes – Visiting Content Creators / Social Media Agencies / Client Marketers

Day 3

Debrief of Day 2 Visit
Developing Social Media Content Marketing Strategy
Understanding social media measurement metrics
Develop Customer Persona for Content Strategy
Hands-on Content Creation for Social Media Platforms

Day 4

Introduction to Influencer Marketing
Developing an Influencer Marketing Strategy
Managing Influencer Relationship & Pitfalls to avoid
Consultation for Final Project/Presentation

Day 5

Project Presentation

Assessment

Participants to complete a simple assessment and final project to evaluate course understanding and augment learning outcomes.

Subject Credits

Upon completion and satisfying the requirements of passing this course, learners will be awarded 12 subject credits.

What’s next

Find out more

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