Overview
How to create the complete digital marketing plan for your business
Part of the ModularMaster in Strategic Digital Marketing programme
Many learn marketing while on the job, while few have any proper education in marketing. Without proper marketing schooling, aspiring marketers may miss golden opportunities when crafting plans to target key segments or perhaps miss out on selecting effective channels or platforms to deliver key marketing messages. Some marketers may feel they lack the knowledge to deal with their advertising/marketing agencies or with seniors in their organisation. Armed with sound practitioner-based marketing knowledge, marketers can redress this marketing-power imbalance while driving effective marketing campaigns.
Who Should Attend
Marketing/Advertising/Communications professionals, junior ad agency planners, business owners who are looking to increase and optimize market reach through digital media. Across industries, but recommended for B2C.
Prerequisites
None but some understanding of current social media, digital platforms would be useful.
Learner’s Experience
“The course provides a good balance of marketing principles and actual case studies, useful for beginners and also a great refresher for experienced marketers. The instructor shared generously from his years of industry experience which makes the course interesting and helps illustrates the practicality of what is taught.”
Raymond Tan
Attended Foundation in Digital Marketing
“[Nick] made sure we fully understood the concepts by frequently punctuating the course with hands-on activities. He also provided current examples that were relevant and relatable to the different professionals in the class. I thoroughly enjoyed the course and wished we had more time to learn from him.”
Tan Mei Chin
ONE Championship
“I had the pleasure of attending Nick’s marketing workshop recently and seeing how an exceptional trainer he was, especially when it comes to his domain knowledge. Furthermore, I was impressed with Nick’s ability to simplify complex ideas into simple concepts that one can easily understand.
Above all, I also love his positive attitude and he is definitely a go-to person when you need good advice!”
Hendry Palimarmo
Director of Talent Acquisition