Overview
Part of the ModularMaster in Strategic Digital Marketing programme
The fourth industrial revolution and the advancement of Artificial Intelligence (AI) have altered the path of human history. Forward-thinking companies are competing based on their ability to offer relevant marketing content that is tailored to customers’ behaviour, preferences, and context – otherwise what is known as customer-centric care. Using new technology innovations in artificial intelligence helps marketers across all industries to select the most profitable content for each customer, thus delivering the right content at the right time across the most relevant channel or device.
With this background in mind, the learning objectives slated for this course are two-pronged:
- Manage their firm’s online reputation in light of new technological advancements.
- Better understand and leverage on sentiment analysis to better marketing & communications objectives in a complex world.
Plan your learning path
This course can be taken as a module on its own or as part of the Graduate Certificate in Social Media Marketing stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Strategic Digital Marketing.
Who Should Attend
Non-Communications/Marketing or IT executives considering career switches or looking to expand their knowledge in Communications & Marketing given the advent of social media.
Prerequisites
- Basic Microsoft Excel knowledge is needed.
- Bring your own Windows Laptop.
- Supported Operating System Windows 10 , Windows 7, Windows 8, Windows 8.1, Windows Server 2008 R2, Windows Server 2012, Windows Server 2012 R2 Microsoft Power BI Desktop requires Internet Explorer 10 or greater. Microsoft Power BI Desktop is available for 32-bit (x86) and 64-bit (x64) platforms.
- Please note that Mac or Linux will not run Power BI.