Graduate Certificate in Digital Advertising
Modules
Paid Search Mastery with Google Ads
This 5-day programme equips modern marketers with the fundamentals of Search Advertising and participants will learn how to formulate a Search Ad Strategy based on best practices to drive successful digital marketing campaigns.
Fundamentals of SEO and Web Analytics
Search Engine Optimisation or SEO is the process to help a website get ranked for targeted keywords, “organically” at a favourable position on search engines. This means websites which have master SEO get “found” easily by their customers.
Google Analytics Mastery – The Data Driven Approach to Digital Marketing
This 5-day programme teaches marketers the data-driven approach to digital marketing and participants will learn how to measure, report and analyse data collected in Google Analytics.