Graduate Certificate in Digital Advertising

The programme is designed to help traditional marketers and budding digital marketers acquire a foundational skill set in digital marketing, specifically, digital advertising.

Plan your learning path
Learners can also complete this Graduate Certificate as part of the ModularMaster Certificate in Strategic Digital Marketing.

Course Details

Course Dates:
Refer to modules below

 

Who Should Attend

Aspiring digital marketers looking to equip themselves with the core basics of digital marketing specifically on advertising

Traditional marketers looking to upgrade or widen their skill set in the area of digital advertising

Copywriters, sales professionals looking to understand marketing and improve communications and collaboration

Business owners/senior leaders looking to expand reach through online means

Modules

Paid Search Mastery with Google Ads

This 5-day programme equips modern marketers with the fundamentals of Search Advertising and participants will learn how to formulate a Search Ad Strategy based on best practices to drive successful digital marketing campaigns.

Scheduled Dates 2023
Class: May (2, 9, 16, 23)
Consultation: June (6) 
Presentation: June (20) 

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Fundamentals of SEO and Web Analytics

Search Engine Optimisation or SEO is the process to help a website get ranked for targeted keywords, “organically” at a favourable position on search engines. This means websites which have master SEO get “found” easily by their customers.

Scheduled Dates 2023
Class: July (5, 12, 19, 26)
Consultation: August (8) 
Presentation: August (23) 

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Google Analytics Mastery – The Data Driven Approach to Digital Marketing

This 5-day programme teaches marketers the data-driven approach to digital marketing and participants will learn how to measure, report and analyse data collected in Google Analytics.

Scheduled Dates 2023
Class: August (4, 11, 18, 25)
Consultation: September (8) 
Presentation: September (22) 

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