ModularMaster Certificate in Strategic Digital Marketing

You have heard the buzzwords in marketing, content marketing, paid search, social media, SEO, marketing automation, marketers and business owners are recognising the power of digital marketing and some of the world’s most successful companies are already building up capabilities to augment their marketing and communications strategies to differentiate themselves in this highly dynamic and competitive economy.

So what is critical in becoming a successful digital marketer? While it is natural to think of “Technology”, we think it is a focus on designing experiences that are based on and around the user. So our modular courses have been designed to help busy professionals acquire the necessary skills and develop an innovative mindset in the digital economy and at the same time, attain an academic qualification that is recognised in the industry.

The ModularMaster Certificate in Strategic Digital Marketing programme offered by the SUTD Academy is a certification pegged at post-graduate level that helps learners not just acquire the relevant technical skills in Digital Marketing but also prepares them to think creatively and strategically on where Digital Marketing is heading next. Upon completion, we expect our learners to be exceptional and to play a leading role in Digital Marketing.

Course Information

Learners can choose from a selection of relevant modular programmes offered by SUTD Academy. These select courses ensure relevance and application to the industry, and offer a multi-faceted approach from industry partners to help busy professionals to achieve the ModularMaster Certificate in Strategic Digital Marketing credential. We are constantly designing and curating courses to ensure our curriculum remain relevant.

Register for Full Programme or Individual Modules
You may choose to take up individual modules separately to build up to a graduate certificate and a ModularMaster at your own pace, or choose to take up the MM as a full programme.

ModularMaster Certificate in Strategic Digital Marketing (Social Media Marketing)
Graduate Certificate in Digital Marketing Strategies Complete all 3 modules	+	Graduate Certificate in Social Media Marketing Complete all 3 modules
Foundation in Digital Marketing Duration: 5 days		The Art of Influencing with Social Media and Content Marketing Duration: 5 days
Digital Branding: Optimising your brand for the latest digital spaces Duration: 5 days		Social Media and Sentiment Analytics Duration: 5 days
Digital Transformation and Innovation Duration: 5 days		Customer Experience (CX) Bootcamp Duration: 5 days

ModularMaster Certificate in Strategic Digital Marketing (Digital Advertising)
Graduate Certificate in Digital Marketing Strategies Complete all 3 modules	+	Graduate Certificate in Digital Advertising Complete all 3 modules
Foundation in Digital Marketing Duration: 5 days		Paid Search Mastery with Google Ads Duration: 5 days
Digital Branding: Optimising your brand for the latest digital spaces Duration: 5 days		Fundamentals in SEO and Web Analytics Duration: 5 days
Digital Transformation and Innovation Duration: 5 days		Google Analytics Mastery – The Data Driven Approach to Digital Marketing Duration: 5 days

We encourage anyone with a strong interest in marketing to attend. Whether you are a business owner looking to expand and reach new markets, a career switcher who’s looking to new skills to increase employability, or current skilled-marketers who are looking to develop and widen their marketing expertise and thrive in the digital economy.

For the ModularMaster pathway, learners can mix and stack modules the way that best fit their learning goals as long as they add up to 72 subject credits within 2 years.

If you have not decided on pursuing the ModularMaster, you can always take up individual modules that are the most relevant to your learning goals.

Without subsidies and excluding GST, the full course fee of the ModularMaster Certificate in Strategic Digital Marketing (Social Media Marketing/ Digital Advertising) is S$21,500.

Partner Institutions

We have partnered tertiary institutions to provide alternative pathways towards our ModularMaster certificate

Ngee Ann Polytechnic

Ngee Ann Polytechnic
Graduates from the Specialist Diploma in the below domains will be able to utilise their corresponding subject credits to offset the stipulated 72 subject credits when applying for the ModularMaster in Strategic Digital Marketing certificate.

Specialist Diploma in Digital Branding & Social Media Strategies
- Integrated Marketing and Branding Management (9 subject credits)
- Social Media Strategies (9 subject credits)
- Data Analytics (9 subject credits)
- Creative Content Development (9 subject credits)

Register Your Interest

Frequently Asked Questions

You can visit the FAQ page for more information about the ModularMaster Certificate and Graduate Certificate programmes.

Policies and Financing Options

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

Reporting of national statistics and conducting of holistic continuing education training research and analysis;
Facilitate the conduct of the relevant surveys and audits in relation to the Course;
General administration of the Course including but not limited to processing of the subsidy provided by SSG;
Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and
SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.

I agree to:

Attend and complete all lectures, class exercises, workshops and assessments;
Complete the Course feedback at the end of the Course;
Complete the post Course survey sent about 3 to 6 months after class attendance; and
Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit https://sutd.edu.sg/Privacy-Statement.

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

If a written notification is sent to sutd_academy@sutd.edu.sg within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made.
No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to sutd_academy@sutd.edu.sg. Terms and conditions apply.

Registration Policy

Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.
Course enrolment is based on a first-come, first-served basis.
SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances.

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.
Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

For more info, please visit SkillsFuture website at https://www.skillsfuture.gov.sg/enhancedsubsidy

Funding under Enhanced Training Support for SMEs ("ETSS")

ETSS is an enhanced funding to enable SMEs to send their employees for training.
SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.
In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.
To qualify, SMEs must meet all of the following criteria:
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents

For more info, please visit SSG website at https://www.ssg.gov.sg/programmes-and-initiatives/funding/enhanced-training-support-for-smes1.html

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit https://e2i.com.sg/individuals/ntuc-education-and-training-fund/.

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What are you interested in?: Foundations in Digital Marketing Digital Branding: Optimising your brand for the latest digital spaces Digital Transformation and Innovation The Art of Influencing with Social Media and Content Marketing Social Media and Sentiment Analysis Customer Experience (CX) Bootcamp Paid Search Mastery with Google Ads Fundamentals of SEO and Web Analytics Google Analytics Mastery – The Data Driven Approach to Digital Marketing All of the above
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