Influencer Marketing 101: How Companies Can Leverage Influencer Marketing for Branding and Sales

In today's digital age, influencer marketing has emerged as a powerful tool for businesses to amplify their brand's voice, reach new audiences, and drive sales. This one-day workshop, "Influencer Marketing 101," is designed for both beginner and intermediate marketers and business owners who are keen to tap into the potential of influencer marketing. Dive deep into the world of influencer collaborations, discover the nuances of selecting the right influencer for your brand, and learn the strategies to create impactful campaigns that resonate with your target audience. Whether you're just starting out or looking to refine your influencer marketing approach, this workshop will equip you with the knowledge and skills to elevate your branding and boost your sales.

Duration:
1 day, 9am - 5pm

Who Should Attend

1) Small Business Owners: Those who are looking to expand their brand's reach and are considering influencer marketing as a potential strategy.

2) Marketing Professionals: Individuals in roles such as Marketing Managers, Brand Managers, Digital Marketing Specialists, and Content Strategists who want to integrate influencer marketing into their campaigns.

3) Startups: Entrepreneurs and startup teams aiming to gain traction and visibility in a crowded marketplace.

4) E-commerce Businesses: Online retailers and e-commerce platforms that want to leverage influencers to drive sales and brand awareness.

5) PR Professionals: Those in public relations roles who want to understand how influencer marketing can complement traditional PR efforts.

6) Social Media Managers: Professionals responsible for a brand's social media presence and are looking to collaborate with influencers for content creation and promotion.

7) Branding Consultants: Individuals who advise businesses on branding strategies and are keen to incorporate influencer marketing into their recommendations.

8) Advertising Agencies: Teams that design ad campaigns and are considering influencer partnerships as part of their client's promotional strategy.

9) Freelance Marketers: Independent marketing consultants who want to expand their service offerings and stay updated with the latest trends.

10) Sales Teams: Professionals who want to understand how influencer marketing can lead to increased sales and how to align their strategies with influencer campaigns.

11) Niche Product Businesses: Companies that cater to specific niches and are looking for influencers who resonate with their target audience.

Programme Outline

Learning Objectives

1) Understand the Trends: Grasp the fundamentals of influencer marketing and its significance in the current digital landscape.

2) Identify the Right Influencers: Learn the criteria for selecting influencers that align with your brand values and target audience.

3) Craft Effective Campaigns: Acquire the skills to design and execute influencer campaigns that drive engagement and conversions.

4) Measure Success: Understand the key metrics to evaluate the success of your influencer marketing campaigns and determine ROI.

5) Navigate Challenges: Identify potential challenges in influencer marketing and develop strategies to overcome them.

6) Leverage Platforms: Gain insights into various social media platforms and determine which is the most suitable for your influencer marketing efforts.

7) Build Long-Term Relationships: Learn the importance of nurturing long-term relationships with influencers for sustained brand growth.

Day 1

Understand the Trends: Grasp the fundamentals of influencer marketing and its significance in the current digital landscape
Identify the Right Influencers: Learn the criteria for selecting influencers that align with your brand values and target audience
Craft Effective Campaigns: Acquire the skills to design and execute influencer campaigns that drive engagement and conversions
Leverage Platforms: Gain insights into various social media platforms and determine which is the most suitable for your influencer marketing efforts
Hands-on activities to create content for a mock up campaigns (Graded)
Measure Success: Understand the key metrics to evaluate the success of your influencer marketing campaigns and determine ROI
Navigate Challenges: Identify potential challenges in influencer marketing and develop strategies to overcome them
Build Long-Term Relationships: Learn the importance of nurturing long-term relationships with influencers for sustained brand growth
Recap concepts

Assessment

Content Creation Practical Session

Course Fees and Funding

Full course fee inclusive of prevailing GST	You pay S$1,090.00
SkillsFuture Course Fee subsidy (70%) For Singapore Citizens < 40 years old For Permanent Residents	You pay S$327.00
Mid-Career Enhanced Subsidy (90%) For Singapore Citizens ≥ 40 years old	You pay S$127.00
Enhanced Training Support for SMEs (90%) For SME - Sponsored employees	You pay S$127.00

The above module fee payable is inclusive of 9% GST.

Instructor

Evangeline Leong
Adjunct Senior Fellow
SUTD Academy

A digital marketing veteran, Evangeline is the Founder & CEO of Kobe Global Technologies. Kobe patented AI influencer technology to deliver audience-first social media campaigns for Fortune 500 brands with 30,000 content creators globally. Evangeline is also a practising management consultant (PMC) who has taught more than 1,000 students on influencer marketing-related topics at Kobe Academy. Under her leadership, Kobe achieved the Gold Award for Influencer Agency of the Year in 2020, 2021, 2022 & 2023 and became the official Meta (formerly Facebook) and Tiktok Partner.

In 2022, Kobe has joined hands with We Are Social, propelling Kobe into a global scale for ground-breaking work, and career-defining journeys.

Policies and Financing Options

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

Reporting of national statistics and conducting of holistic continuing education training research and analysis;
Facilitate the conduct of the relevant surveys and audits in relation to the Course;
General administration of the Course including but not limited to processing of the subsidy provided by SSG;
Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and
SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.

I agree to:

Attend and complete all lectures, class exercises, workshops and assessments;
Complete the Course feedback at the end of the Course;
Complete the post Course survey sent about 3 to 6 months after class attendance; and
Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit https://sutd.edu.sg/Privacy-Statement.

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

If a written notification is sent to sutd_academy@sutd.edu.sg within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made.
No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to sutd_academy@sutd.edu.sg. Terms and conditions apply.

Registration Policy

Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.
Course enrolment is based on a first-come, first-served basis.
SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances.

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.
Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

For more info, please visit SkillsFuture website at https://www.skillsfuture.gov.sg/enhancedsubsidy

Funding under Enhanced Training Support for SMEs ("ETSS")

ETSS is an enhanced funding to enable SMEs to send their employees for training.
SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.
In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.
To qualify, SMEs must meet all of the following criteria:
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents

For more info, please visit SSG website at https://www.ssg.gov.sg/programmes-and-initiatives/funding/enhanced-training-support-for-smes1.html

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit https://e2i.com.sg/individuals/ntuc-education-and-training-fund/.

Funding under Post-Secondary Education Account ("PSEA")

The Post-Secondary Education Account (PSEA) is part of the Post-Secondary Education Scheme to help pay for the post-secondary education of Singaporeans.

This is part of the Government’s efforts to encourage every Singaporean to complete their post-secondary education. It also underscores the Government’s commitment to support families in investing in the future education of their children and to prepare them for the economy of the future. PSEA is not a bank account.

It is administered by the Ministry of Education (MOE) and is opened automatically for all eligible Singaporeans.

Account holders can use their PSEA funds to pay for their own or their siblings’ approved fees and charges for approved programs conducted by approved institutions.

However, you will have to check your eligibility and balance by contacting MOE first.

Contact MOE at (65) 6260 0777

E-mail to MOE at contact@moe.edu.sg

Click here for MOE website.